mobease.com

Here is why this company was founded. I’ve been working for a while in the wireless industry and I’m always amazed by seeing:

1. How capable the handsets have become and how uncapable are normal beings to use them beyond the dialing functions, even finding someone in the addressbook can be a challenge or a long operation, and the problem is not the user.
2. How bloated with features these handsets are and how long it takes even for advanced users to learn how to reach and use them, to learn complex and sometimes semi-logic menu structures and logics.
3. How much information/media is now stored in the handset: Contacts, SMS, emails, Appointments, MP3s, Photos, Videos, Applications…

On the other hand, I’ve seen many people getting completly addict to Google, it’s power and simplicity.
I’ve see these people using Google and typing “Amazon” + [enter] then click the first result, instead of using the address bar even if they perfectly knew the URL.
What this teaches us is that the search engine has become a natural/default interface for many non advanced users that just want to browse the web.
I think that now, you see me coming: We need a search engine for handsets that explores the whole handset’s data and capabilities and gives results immediately. The results can be pure data like a contact name but also actions such as “Compose an SMS”.
So here we are, I’m introducing today mobease’s first product: “mobease findit!”.
Here are some early screenshots of a pre-alpha version:

If you want to enroll for a private beta cycle, nothing’s easier, just go to this page and put your email. We’ll keep you posted very soon!
Tags: mobease findit, mobease